creating a better future for the UK - one baby at a time

Our Story

"Early Intervention -giving babies, children and young people the social and emotional skills to realise their full potential-is the basis of a pre-emptive strategy for breaking the intergenerational cycle of disfunction and underachievement poverty.The first 1001 days is a key part of this. Children raised effectively become the great parents of the next generation, all else is firefighting."

Graham Allen Member of Parliament for Nottingham North

“Ensuring that parents have the support they need so they feel physically and mentally well and can spend unpressured time building a relationship with their baby, is the most effective way of ensuring a good start for the mental health of the next generation. Putting the key recommendations from the 1001 critical days manifesto at the heart of what all parties believe and what the Government does will be life-changing for individuals and for our society”

Belinda Phipps – PIP UK Patron

 “The first 1001 days of a child’s life, from conception to age two, is a window of opportunity to impact on health outcomes throughout their lifespan. GPs, as experts in delivering holistic care to patients play an important role in giving every baby the best possible start in life. The 1001 Critical Days  offers a universal and seamless pathway to support GPs to do this effectively."

Dr Judy Shakespeare, RCGP Clinical Champion for Perinatal Mental Health

'The baby’s earliest relationships with his parents/caregivers are the most significant he is likely to have and are likely to be formative of his personality, health, friendships, work patterns over the course of his life. The 1001 manifesto is trying to get this message across to all those who directly work with infants and their families as well as those who create policies that affect families with babies. 

Tessa Baradon - Trustee, Parent Infant Partnership (PIP) UK

'What babies experience and learn in the first two years of life is phenomenal.  Of vital importance is that babies learn whether it is safe to depend on their parents to respond when they are hurt or need help.  If a parent is able to support and encourage their babies innate curiousity about the world, their baby is more likely to get pleasure from imagining and concentrating and discovering how things work'. 

Dr Amanda Jones - Consultant Perinatal Psychotherapist

"Only around 1% of the Children and Adolescent Mental Health Service (CAHMS) budget is currently spent on the under two's. Education, health and economic leaders across the globe now recognise the great gains for any society willing to invest into early childhood development. Key recommendations from this manifesto build a scaffolding of support for babies who are our future." 

Clair Rees - Executive Director, Parent Infant Partnership (PIP) UK

“The RCM  welcome the  1001 Critical Days Manifesto Relaunch in Parliament. The work is key in contributing to the need for improved support for infants and babies during the  first 1001 days. By identifying a baby`s need as early as possible in life and by developing interventions a baby`s development can be improved and long term health and mental well-being outcomes enhanced. The RCM look forward to contributing to the ongoing work to this important initiative.”

Jacque Gerrard, Director England, The Royal College of Midwives

“The very simple story is that children who are … treated with kindliness and thoughtfulness grow up to be adults who are kind and thoughtful … and anything that gets in the way of that very simple process needs to be addressed.”

Robin Balbernie - Clinical Director,Parent Infant Partnership (PIP) UK

'The Institute of Health Visiting is delighted to endorse the 1001 Critical Days Manifesto.  As far as health visitors are concerned the 1001 Critical Days Manifesto may yet prove to be one of the most important developments of the new millennium. It has created a long overdue focus on the essential first days of life when the blue print for an individual’s future health and wellbeing is laid down'.

Dr Cheryll Adams - Director, Institute of Health Visiting

The relationship between mother and baby has antecedants in the woman's own early relationships. Provision of mental health screening during pregnancy, and perinatal therapy allow for resolution of emotional issue before these become embedded in the relationship with the newborn.

Perinatal Psychologist